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Visit Newport - Wales

Honeypots and Heritage

Client: Newport City Council, Newport Now Business Improvement District (BID)

Date: 2013 – Present

Need: Newport Council and the BID (Business Improvement District) were looking for ways to guide visitors and residents around Newport and to integrate the city’s cultural and commercial offers.

Response: Working with local historians, communities, artists and businesses, we created Visit Newport: a free-to-access digital platform, integrated with leaflets, signage and wayfinding. The platform combines self-guided heritage trails and visitor information, with a range of promotional materials created by local and artisanal businesses in the underexplored areas of the city.

Learning: Maps can do more than get you from A to B. Performative mapping is a location-based approach we have developed that blends navigation with information, exploration and unexpected rewards that anyone can access and enjoy on their own devices, for free.

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